Göllheim, 05.08.2024 The start-up company mylast.company GmbH, based in Göllheim in the Palatinate, launched the innovative Internet emergency pet directory sos.mypfote.com went live on July 29, 2024. The new directory allows pet owners of dogs or cats to register and provide their pets on a personal business card of the SOS directory. This business card can only be accessed via a scannable QR code on the corresponding animal tag from mypfote.com accessible. In contrast to conventional animal tags, the contact details are always up-to-date and the lost pet does not have to be brought to the animal shelter to scan the Tasso chip.
The start-up from Göllheim in the Palatinate is primarily involved in the production and dispatch of personalized dog tags and dog collars. These are now sold throughout Europe via the company's own web store at the address https://mypfote.com. mypfote.com is a registered trademark of mylast.company GmbH and now has almost 20,000 existing customers in Europe.
With the SOS directory, mylast.company GmbH is offering for the first time a digital innovation to the previous, traditional Internet mail order business for personalized pet products.
mylast.company GmbH is the married couple Stefanie and Lars Denzer from Göllheim. The company was founded in the fall of 2021 and is essentially an engraving workshop with an online store. Various materials such as stainless steel, steel, wood, leather and plastics are engraved there. Stefanie Denzer is responsible for personalizing the products ordered and for shipping operations. Lars Denzer is responsible for the online, IT and marketing side of the business. Besides mypfote.com mylast.company also operates the online store moncadeau.de for personalized accessories and jewelry.
"The SOS directory is the consistent and sustainable continuation of the traditional animal recognition brand. However, a pet tag quickly becomes outdated and does not offer the option of including multiple contact details. If you want to go on vacation with your dog, the information may no longer match the situation on site - if the dog runs away, it's a nightmare," reports Lars Denzer, co-founder of mylast.company GmbH. The SOS pet page can be updated at any time and is available online 24/7. The costs amount to a minimum of EUR 1 per month for an animal profile page.
How secure is the SOS Animal Directory?
Each pet profile page has a unique and secure Internet address that cannot be guessed, and search engines are prevented from capturing personal data. You can only access the profile page via the QR code, which is linked to a special dog tag from mypfote.com is engraved. The QR code can be scanned with any modern smartphone, which takes the pet's finder to the profile page where they can send the pet owner a WhatsApp message or call them directly. There is no need to go to the animal shelter or vet to have the ID chip read, and in the simplest case the animal is returned to the owner.
Internet address: https://sos.mypfote.com, https://mypfote.com
